UNTHA promotes its UK sales director

UNTHA promotes its UK sales director

Gary Moore promoted by shredder maker to director of global business development.


Austria-based industrial shredding equipment maker UNTHA has promoted Gary Moore to director of global business development. The firm says it made the “strategic decision” ahead of 25 percent projected worldwide growth during the next 12 months.

Currently sales director of UNTHA UK, a position he will maintain, Moore has played “an instrumental role in developing the United Kingdom business by 50 percent during 2018,” according to UNTHA. According to the equipment firm, 2019 “looks set to be even bigger, with 12 waste-to-energy (WtE) shredding solution sales already secured in the first four months of the year.”

An exclusive distributor agreement for the XR mobil-e shredder range is soon to be announced, sales of parts and other UNTHA service products are up by 40 percent, and two further sales appointments are also imminent as UNTHA looks to expand its team, according to the firm.

Drawing on almost 30 years of experience in the international waste, recycling and wider engineering sectors, Moore’s new global position will see him focus on “supercharging the growth of UNTHA America,” states the equipment maker.

Established in 2010, the New Hampshire-based United States office has gained an initial foothold in the U.S., with particular success in the southern states. “But the vast market is rich in wider potential – not least due to a growing demand for alternative fuel,” according to UNTHA.

Moore will be responsible for introducing a sales and marketing plan that will fuel the organic growth of the business while exploring distribution partner agreements. He also is being tasked with helping operators design environmentally compliant plants producing homogenous, on-specification fuels with maximum yield.

Moore will be attending WasteExpo in Las Vegas in early May 2019.

Moore also is working on a new strategic partner relationship in Australia. “The WtE market is in its infancy there, in comparison with parts of Europe,” says Moore. “We’re therefore excited about the potential for UNTHA to expand there. As the market is emerging, it’s one of the continents where we’re not yet an established industry name. But that’s about to change.”

Remarks Peter Streinik, head of UNTHA’s global waste division, “We know that clients in different parts of the world have varying requirements. Legislation, market capacity and cultural traits all influence what a prospective customer is looking for, from a shredding supplier. But one thing that usually remains constant is the search for robust, proven technology supported by an engineering infrastructure to protect the longevity of the investment.

He adds, “We treat every project as unique and will sometimes even challenge the customer if we think they can achieve more throughputs, more revenue, or more success from their plant. This is Gary’s philosophy through and through, which means he is perfectly suited to this new position.”