Tomra joins the Alliance to End Plastic Waste
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Tomra joins the Alliance to End Plastic Waste

The alliance has committed $1.5 billion to eliminate plastic waste.

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Norway-headquartered Tomra, a provider of sensor-based collection and sorting solutions, has joined the Alliance to End Plastic Waste, a global nonprofit organization that has committed $1.5 billion to finding solutions that will eliminate plastic waste.

The Alliance to End Plastic Waste is comprised of nearly 30 members from companies that make, use, sell, process, collect and recycle plastics. Over the next five years, the alliance says its $1.5 billion commitment will be invested in projects to develop solutions for minimizing and managing plastic waste to enable a circular economy.

Tomra, which collects 40 billion used beverage containers a year through its reverse vending machines alone, joins existing alliance members, such as Procter & Gamble, PepsiCo, Dow Chemical Co., Exxon and Veolia.

Welcoming Tomra to the alliance, Chairman David Taylor, who is also chairman, president and CEO of Procter & Gamble, says, “The Alliance to End Plastic Waste is rapidly gathering pace and attracting influential and innovative members to our cause. This is the widest ranging collective effort of our time to tackle the scourge of plastic waste in the environment.

“Tomra has a strong track record in developing technological innovations and taking impressive action to effectively collect and sort plastics,” he adds. “The company brings unparalleled expertise in driving huge improvements in consumer behavior, enabling brand owners to use high-quality recycled plastics and, ultimately, preventing vast amounts of waste.”

Tomra President and CEO Stefan Ranstrand says, “We feel privileged to join the Alliance to End Plastic Waste and believe that its collective action will be a catalyst to eliminating plastic pollution from our planet.”