General Kinematics debuts quadra-lingual website

General Kinematics debuts quadra-lingual website

Equipment company’s site now in English, Spanish, German and Chinese.

October 19, 2018

United States-based recycling equipment and technology provider General Kinematics Corp. (GK) has announced that information on its website is now available in multiple languages. The multilingual website has been designed “to extend visibility to users across the globe,” according to GK.

Users can now access information from the site in English, Spanish, German, and Mandarin (or simplified) Chinese. The project, in the works for more than a year, was undertaken to provide better service and support to GK equipment owners and GK employees in Europe, Asia and other parts of the world.

“It’s been an investment; however, we have made a wonderful improvement to the usability of our site,” says Amy Donahue-Kelley, GK’s global marketing manager, who led the project. “Users will have further access to all of our product information and be able to make more informed decisions.” Donahue-Kelley says the GK blog, which features industry information and current news, is accessed by thousands of people around the world.

GK, which was incorporated in 1960, describes itself as one of the world’s largest suppliers of vibratory processing equipment. The company says more than 50,000 GK units have been installed around the world, with many of those devices supplied to auto shredding plant operators, construction and demolition (C&D) scrap and aggregates processors, curbside-collected material recovery facility (MRF) operators and recyclers of other materials.