John Blicha has been promoted to the newly created position of director of global marketing and communications at Erie, Pennsylvania-based equipment and technology firm Eriez. The announcement was made by Eriez CEO Tim Shuttleworth and its vice President of sales and marketing Charlie Ingram.
Blicha joined Eriez in 2012 as its manager of marketing communications and served most recently as its director of corporate communications. In his expanded role, he will direct Eriez’ global marketing strategy and programs, manage internal and external communication campaigns, design new product commercialization programs and coordinate marketing objectives with Eriez subsidiaries around the world. He also will continue to manage the company’s global website and oversee its direct advertising, public relations and promotional activities.
“As director of global marketing and communications, John will create and implement a more cohesive global marketing approach to increase Eriez’ market share,” says Shuttleworth. “He will also provide strategic and operational direction to our international teams in developing and executing localized world-class marketing programs which align with our corporate strategies and objectives.”
Adds Shuttleworth, “In his time at Eriez, John has proven himself as a visionary and a talented leader. Under John’s direction, I am confident our global marketing and communication efforts will continue to advance Eriez on the worldwide stage and help take us to the next level of growth and success.”
Eriez makes and sells magnetic lift and separation, metal detection, fluid filtration, flotation, materials feeding, screening, conveying and controlling equipment used in the recycling, food, mining, aggregates, metalworking, packaging, plastics, rubber and textile industries. It manufactures and markets its product line at 12 facilities located on six continents.