EPRO names sustainability in plastics recycling award winners

EPRO names sustainability in plastics recycling award winners

Orkla Home and Personal Care and Alpla received awards during the IdentiPlast gala dinner in London.


The European Association of Plastics Recycling & Recovery Organizations (EPRO), Brussels, announced the winners of the EPRO biennial awards at the IndentiPlast gala dinner March 7 in London. According to an EPRO news release, the awards are aimed at recognizing innovative and sustainable plastic products. The winning entries were presented with trophies made from recycled plastic yogurt containers by PlasticsEurope President Javier Constante from Dow Europe.

“I can only commend everyone for their innovations within plastics circularity,” Constante said at the gala dinner. “Their forward-thinking approach and entrepreneurial spirit are proof that we are on the right track to enabling the new plastics economy.” 

Orkla Home and Personal Care, Oslo, Norway, won the Sustainability category with the Jordan Green Clean Toothbrush, which is gaining positive responses from consumers. According to EPRO, the toothbrush handle is made of postconsumer, food-grade recycled plastic, and the filaments are Nylon 1010 and 100 percent bio-based.

“We are delighted to have won this important award, especially given the tough competition,” said Daniel Bondeson, senior product developer of Orkla Home and Personal Care. “We hope this award will inspire designers, manufacturers and other key players to continue the journey for more circular thinking when developing products still answering to trends and quality. We also hope that the recognition of this product will highlight the need for better infrastructure and sorting of [recyclables].”

Alpla Werke, Alwin Lehner GmbH & Co. KG, Hard, Austria, received the award in the Innovation category for “The Simple One.” The bottle design does not have the need for a cap, is 60 percent lighter than conventional high-density polyethylene (HDPE) bottles and can be used for refills or single-use packaging. Produced from a single layer of HDPE, the pack itself is 100 percent recyclable. 

“With the reduction of material and careful selection of recyclable material, The Simple One underlines Alpla’s efforts for an environmentally conscious use of resources,” said Michael Heyde, head of recycling technology at Alpla.

“Both winning products are very innovative and great ambassadors for plastic recycling,” added EPRO Secretary General Peter Sundt. “We wish the winners and all the other 47 participants good luck with their products and further efforts towards a circular economy. We need such frontrunners that can lead the way.”