Case G Series wheel loaders win 2017 Good Design Award

Case G Series wheel loaders win 2017 Good Design Award

Line honored by Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

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December 28, 2017
Edited by DeAnne Toto
Equipment & Products

Case Construction Equipment, Racine, Wisconsin, has received the Good Design Award for its G-Series wheel loaders, which were launched in 2016. The G-Series was one of the product designs selected by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies out of the thousands of submissions sent by the world’s leading manufacturers and industrial design firms. The Case G Series wheel loader design is now part of the museum’s permanent design collection.

2017 marks the 50th anniversary of the award program.

Carl Gustaf Göransson, brand president for CNH Industrial’s construction equipment business, says: “We have been judged against the very best in the world, and the G Series has emerged as a winner: This prestigious accolade crowns Case wheel loaders’ long history of excellence as we prepare to celebrate this product line’s 60th Anniversary in 2018.”

Case says it credits the experience and resources of CNH Industrial’s Design Centre to achieve many of the advances that made the award possible.

The cab of the G Series wheel loaders features a revamped operator environment, controls and interface that make it the brand’s most intuitive and easy-to-operate loader line ever, Case says.

The visibility from the cab was of particular interest to judges, Case says. The one-piece windshield provides an unobstructed panoramic view to the front of the machine, while multiple rear-view convex mirrors, rear-view cameras, a slim engine hood and rear grid defroster offer visibility to the rear.

The cab interior has been designed to maximize space for the operator, Case says. The ergonomically designed joystick steering system provides a symmetrical operating station to control loader functions and machine steering, reducing fatigue.

Operator comfort and reduced noise and vibration are made possible by a suspended cab featuring an air ride active suspension premium seat and the positioning of the engine at the rear of the machine, the manufacturer says.